The human performance company providing a membership for 24/7 coaching to improve health

WHOOP is a consumer brand focused on unlocking human performance. The company offers the most advanced fitness and health wearable on the market, helping users undertake behavioral change based on recovery, sleep, training and health monitoring that includes personalized recommendations and coaching feedback. By providing an up-to-date body performance report that is at once granular and holistic, WHOOP empowers members to take ownership of their personal health and wellness. It’s not just aspirational fluff, either; while using WHOOP, members experience sustained, incremental improvements across four key health indicators: resting heart rate, heart rate variability, sleep consistency, and time asleep. By capitalizing on market demand, launching new software features, and developing new products, WHOOP is quickly becoming a major brand at the cross-section of fitness, health and technology.